social media strategy & consulting

Josh Bailey

Josh's career spans the full arc of how social media actually works, whether through the lens of a global brand, a small business, or the platforms themselves.

He started at Apple's media agency, learning how the world's most recognised brands shape perception on social. That foundation led him to TikTok Australia, where he spent 3 years working with over 300 brands on their content strategy and noticed that the traditional agency model wasn't built to support the way brands were starting to build social internally.

Today, he runs a social media consulting practice built on one belief: organic content, done with the right creator team and paid media system behind it, is the most compounding growth asset a brand can own.

Josh's career spans the full arc of how social media actually works, whether through the lens of a global brand, a small business, or the platforms themselves.

He started at Apple's media agency, learning how the world's most recognised brands shape perception on social. That foundation led him to TikTok Australia, where he spent 3 years working with over 300 brands on their content strategy and noticed that the traditional agency model wasn't built to support the way brands were starting to build social internally.

Today, he runs a social media consulting practice built on one belief: organic content, done with the right creator team and paid media system behind it, is the most compounding growth asset a brand can own.

Josh's career spans the full arc of how social media actually works, whether through the lens of a global brand, a small business, or the platforms themselves.

He started at Apple's media agency, learning how the world's most recognised brands shape perception on social. That foundation led him to TikTok Australia, where he spent 3 years working with over 300 brands on their content strategy and noticed that the traditional agency model wasn't built to support the way brands were starting to build social internally.

Today, he runs a social media consulting practice built on one belief: organic content, done with the right creator team and paid media system behind it, is the most compounding growth asset a brand can own.